Digital Originals

In 2025, Austin PBS launched its first Digital Originals grant, providing $10,000 to filmmakers and content creators across Central Texas. As part of the launch, my team was tasked with naming the program and creating its brand identity and visual system.

To build awareness and bring the local creative community together, we also launched a filmmaker mixer at the station. The event gave filmmakers and content creators a chance to connect, share ideas, and hear from a panel of local filmmakers and storytellers. I helped shape the creative direction across the program launch and event experience.