Electrolux

While working on Electrolux, I had the opportunity to art direct a food-focused brand photoshoot in Sweden for the EMEA market. The resulting photography was used across brand campaigns, social content, and at EuroCucina.

Held every two years in Milan, EuroCucina is one of Europe’s leading kitchen trade shows and an important global showcase for the industry. It was the perfect opportunity for Electrolux to debut its newest line of premium appliances.

For the shoot, we created a large library of food and lifestyle imagery designed to complement the appliances and bring their features to life. I led the art direction, working closely with the team on styling, composition, and visual direction to create content that felt elevated while keeping the products at the center of the story.