New York Lottery

For five years I worked as a creative in Indeed’s in-house creative team. During this time I had the opportunity to work on large variety of campaigns ranging from brand to SMB for the US and global markets.

DAILY DRAW GAME
This campaign for New York Lottery's Daily Draw Games encourages New Yorkers to use their bad luck to good use.

Lucky 7’s Playbook
Even though good things can happen in an instant, the fun doesn't have to end in one. With the Lucky 7s Playbook you get six instant scratch-off tickets for the price of four so you can keep on scratching.

Hit Series Scratch-Offs
For the launch of the New York Lottery's Hit Series of Scratch-Offs we created a campaign about a guy who couldn't anything - except the jackpot.

BEJEWLED
There was a time when hipsters roamed New York and because there was no wifi in the subways, you basically had to play Bejeweled on your phone. We created this commercial during that time.