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Amanda Millwee
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Lucky 7’s Playbook

Even though good things can happen in an instant, the fun doesn't have to end in one. With the Lucky 7s Playbook you get six instant scratch-off tickets for the price of four so you can keep on scratching.

 

Hit Series

For the launch of the New York Lottery's Hit Series of Scratch-Offs we created a campaign about a guy who couldn't anything - except the jackpot.

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Daily Draw Games

This campaign for New York Lottery's Daily Draw Games encourages New Yorkers to use their bad luck to good use.

 

DDB New York
Mike Sullivan, Rich Sharp - CDs
Amanda Millwee - Sr. AD
Bobby Finger - Sr. CW

O Positive Films
Kenny Herzog - Director