USTA

What can tennis do for you? Make you smarter, stronger, happier, more attractive—and maybe even a little invincible.

For the USTA’s “Tennis Makes You” campaign, we turned the many benefits of playing tennis into a series of quirky, unexpected stories aimed at millennials. Four short-form spots brought the idea to life through simple facts, offbeat visuals, and a distinct sense of humor. The campaign was directed by Jared Hess (Napoleon Dynamite), giving the work the playful, slightly weird tone that made it stand out.