Lucky 7’s Playbook

Even though good things can happen in an instant, the fun doesn't have to end in one. With the Lucky 7s Playbook you get six instant scratch-off tickets for the price of four so you can keep on scratching.

Hit Series

For the launch of the New York Lottery's Hit Series of Scratch-Offs we created a campaign about a guy who couldn't anything - except the jackpot.

Daily Draw Games

This campaign for New York Lottery's Daily Draw Games encourages New Yorkers to use their bad luck to good use.

DDB New York
Mike Sullivan, Rich Sharp - CDs
Amanda Millwee - Sr. AD
Bobby Finger - Sr. CW

O Positive Films
Kenny Herzog - Director